As part of my MBA experience at INSEAD I chose to undertake an Independent Study Project. This particular project involved working with a company in Europe in the FnB sector who was interested in seeing if understanding search trends and sentiments on social media about different types of alcohol (Irish whiskey and Japanese sake in this case) might help design better products for their customers. My colleague Ulrike Sanders and I used a combination of Google Trends and Digimind for our analysis. The client then asked to see if it would be possible to create a mood board for the designers from the different articles … Continue reading Social Media Analytics for Alcohol ConsumptionRead More →