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Currently: Country Manager, TTRacing Singapore + Australia

Growth is an endurance sport.

I build businesses across Asia-Pacific: a SaaS turnaround that ended in an exit, market entries from Japan to Costa Rica, and now the P&L for Singapore and Australia. By night: triathlons, a chamber trio, an apparel brand, and a Substack.

Alf running mid-race in a Fierce Unicorn trisuit
I made this trisuit :)

Yale BA · INSEAD MBA
English, Spanish, and French. Getting by in Japanese. Ordering dinner in Mandarin.

The receipts

A turnaround, a few market entries, and one exit.

Tokyo → Hong Kong → Singapore → ?

FoodRazor · CEO · Sold 2023

From distressed to acquired.

B2B platform for F&B operators. Led the turnaround, took it to 10 international markets, and sold it to OrderEZ.

The e27 write-up →
TTRacing · Country Manager

Growth, but make it ergonomic.

Gaming chairs, office chairs, and standing desks. P&L across Singapore and Australia. Restructured distribution in Australia and took the brand into Japan, New Zealand, and Costa Rica.

Team in Manila, Melbourne, Singapore, and KL
EF Education First · 6 years

Six years of selling adventure.

Marketing, media production, and special projects across Hong Kong and Tokyo. Before that: legal special projects at Rakuten, Tokyo.

Hong Kong · Tokyo

Let's go on an adventure.

A market to crack, a race to run, or a story to tell? I'm in for all three.

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