As part of my MBA experience at INSEAD I chose to undertake an Independent Study Project. This particular project involved working with a company in Europe in the FnB sector who was interested in seeing if understanding search trends and sentiments on social media about different types of alcohol (Irish whiskey and Japanese sake in this case) might help design better products for their customers. My colleague Ulrike Sanders and I used a combination of Google Trends and Digimind for our analysis. The client then asked to see if it would be possible to create a mood board for the designers from the different articles and social media posts that had been made for those two different types of alcohol. I created a very rudimentary scraping tool using R based on data pulled from Digimind. The code is also available below.
Scraping code:
The “hacky” insight here was to take the image URLs pulled from Digimind onto an online table like Google Sheets or Airtable, which would then convert the URL back to an image.
As part of my MBA experience at INSEAD I chose to undertake an Independent Study Project. This particular project involved working with a company in Europe in the FnB sector who was interested in seeing if understanding search trends and sentiments on social media about different types of alcohol (Irish whiskey and Japanese sake in this case) might help design better products for their customers. My colleague Ulrike Sanders and I used a combination of Google Trends and Digimind for our analysis. The client then asked to see if it would be possible to create a mood board for the designers from the different articles and social media posts that had been made for those two different types of alcohol. I created a very rudimentary scraping tool using R based on data pulled from Digimind. The code is also available below.
Scraping code: isp image scrape.nb
The “hacky” insight here was to take the image URLs pulled from Digimind onto an online table like Google Sheets or Airtable, which would then convert the URL back to an image.